THE WHITEST-WHITE PAINT EVER
This is extremely cool news!
Imagine the brightest white paint that could keep your home cool, brighten up a dark spot in your living-space, and most importantly reduce global warming. It has just been invented by Purdue University! The new whitest paint formulation reflects up to 98.1% of sunlight… and sends infrared heat away from a surface at the same time. This could give you a good excuse to go “white”.
"While there is no doubt this ultra-white paint will do wonders for the environment—the idea that it can be used to combat global warming is quite remarkable—but as a designer I’m interested in how it might be used in a decorative manner. More specifically, I’m curious as to when it will be available so I can use on my kitchen walls! Over the years I’ve painted my kitchen various shades of white, and due to a lack of natural sunlight, my kitchen always feels dark and a bit sad. I’m always looking for a miracle paint… surely this must be the one!"
—Madeline Stuart, designer principal of Madeline Stuart Associates
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